News

Field Roast Sets Vegan Rules for Acquisition

After its $120 million acquisition by meat company Maple Leaf Foods, Field Roast has set rules that will keep animal products out of the vegan company.

Last week, vegan brand Field Roast released a “Vegan Policy Affirmation” to mitigate the concerns consumers had regarding its recent $120 million acquisition by Canadian meat company Maple Leaf Foods. The document—which has been reviewed and approved by Maple Leaf—was prepared last week during a meeting held by Field Roast Founder David Lee and the company’s concerned vegetarian and vegan employees. The policy consists of nine points that Maple Leaf to which must adhere, including that Field Roast products must remain vegan, with animal-product processing or animal ingredients strictly prohibited from its facilities. Furthermore, Lee demanded that all animal-derived foods cannot be cooked in Field Roast break rooms, that its company-sponsored food functions remain vegan, and that Field Roast products given as samples at trade shows do not contain animal products as accompaniments—with a strong preference not to sample Field Roast products near those that contain animal ingredients. Lee also stipulated that social media marketing of Field Roast will not involve animal products in photos nor will company donations be given to organizations that are not aligned with Field Roast’s vegan mission. Finally, Lee demanded that all furniture and materials within Field Roast’s offices must remain vegan.

More News

Grey's Anatomy's Ellen Pompeo Visits Doctor, Goes Vegan

The actress and her entire family no longer consume animal products after learning about the health benefits of a plant-based diet.
Read More »

Moby Sells 100 Musical Instruments to Help Vegan Doctors

The vegan activist has opened an online shop for his prized music equipment to raise funds in support of vegan medical group Physicians Committee for Responsible Medicine.
Read More »

Cardi B Feasts on Vegan Food at Coachella

The celebrated songstress and fellow musicians Migos, Daniel Caesar, Ghostface Killah, Kelela, and Beyoncé's crew enjoyed vegan food at Coachella thanks to vegan chef Lauren Von Der Pool.
Read More »

Kevin Smith Officially Goes Vegan

The famed director's vegan daughter Harley Quinn Smith confirmed that her father—who recently had a massive heart attack—has gone vegan and loves Veggie Grill's nachos.
Read More »

Vegan Croissants Crowned as Best in Miami

L'Artisane Creative Bakery is the first vegan bakery to take the top spot in annual competition Croissant Battle Miami.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »