News

New Cheesy Vegan Pizza Debuts in UK Mega Market

Non-vegan company White Rabbit's Smokin' Vegan pizza hit the shelves of 159 Sainsbury's supermarkets last week.

United Kingdom-based supermarket chain Sainsbury’s began stocking the “Smokin’ Vegan” pizza last week at 159 of its stores. The pizza is the creation of non-vegan company The White Rabbit Pizza Co., which sells its gluten-free, pre-made pizzas at various retailers across the UK, including Whole Foods Market. The Smokin’ Vegan features organic ingredients such as smoky plant-based cheese, bell peppers, and olives. The pizza’s introduction marks the first time a major retailer has stocked a vegan pizza—of which White Rabbit makes two, the other being “Viva La Vegan”—in its refrigerated section. White Rabbit is the mastermind of three friends who ran a pub in Oxford of the same name and launched packaged pizzas after observing positive customer response. The trio said it took them nearly one year to develop their new vegan pizzas, as they wanted to find an organic cheese supplier and chose to go with an Italian-based vegan company.

More News

Pro Skater Launches Vegan Converse Line

Kenny Anderson becomes the vegan voice within the Converse brand after the launch of new animal-free skating shoes.
Read More »

Hormel CEO Shifts Focus to Non-Meat Brands

James Snee says the brand behind SPAM plans to evolve in the plant-based direction.
Read More »

Former Dairy Brand Debuts Vegan Aquafaba Egg Replacer

New York-based Elmhurst launches new vegan products such as a packaged, easy-to-use egg replacer made from bean brine.
Read More »

Vegan Yoga Guru Stars in New Reality Series

Koya Webb will teach principles of nonviolence through veganism during the six-week docu-drama Yoga Girls.
Read More »

James Cameron Invests in Vegan Protein Facility

The famed filmmaker is helping the shift toward plant-based protein by funding the world's largest organic pea protein-processing facility.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »