News

Plant-Based Product Sales Triple Since 2016

New market research shows a surge in online vegan product sales, as consumers become more conscious.

New data gathered by market research firm 1010Data found that the online sale of products with a plant-based claim increased 2.7 times in the previous year. Protein powders accounted for 78 percent of product sales—with books and protein shakes at five percent each—and the top three most popular brands were reported to be Vega, Orgain, and Garden of Life. “Consumers are getting more conscious,” the report stated. “They’re mindful of the products they put in and on their bodies and the environmental impact they have. As this consciousness increases, manufacturers are taking note.” The report stated that searches for the term “plant-based” tripled in the period between March 2016 and July 2017, with a noticeable spike in March 2017—which 1010Data attributed to the release of vegan documentary What the Health. Samir Bhavnani, the area vice president of 1010Data, tells VegNews that Netflix has made vegan documentaries more widely accessible to consumers and advises that “food companies may be wise to double down focus on plant-based options.”

More News

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

Grass is Running Out for Grass-Fed Beef

High demand for what consumers think is healthier cow meat, along with climate change, is creating a shortage in nutritious grass.
Read More »

Impossible Burger Prompts Eatery to Offer Vegan Options

After overwhelming interest in its newest menu item, Hell's Kitchen Minneapolis launches vegan buns and designates non-meat cooktops for the Impossible Burger.
Read More »

Plant-Based Acquisitions Quadrupled in 2017

Companies such as Nestlé, Maple Leaf Foods, and General Mills continue to diversify their portfolios with profitable plant-based brands.
Read More »

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »