News

Consumers Prefer Plant-Based Bowls to Meat Meals

A new report reveals that consumers are increasingly choosing plant-based bowls in restaurants and when shopping for frozen meals.

In a report that will be published in the October 2017 Consumer Reports Magazine, Market research firm Consumer Reports explored the trend of bowls and found that plant-based options are preferred. To gather data regarding the trend, Consumer Reports presented professional tasters with a selection of 26 bowls—some of which bore a vegan or vegetarian label. Those that contained meat products were described as “gristly” or “dry and chewy” by testers, while the vegan and vegetarian bowls—including Amy’s Light & Lean Quinoa & Black Beans with Butternut Squash & Chard and Luvo Planted Power Bowl Great Karma Coconut Curry—were the favorites. “Meat is increasingly becoming a side dish or a condiment in meals,” dietitian Amy Keating explained, “rather than the main event.” According to Keating, frozen bowls—especially those packed with grains and vegetables—provided the balanced nutrition modern consumers are seeking when they shop for meals with cleaner labels. Last year, market insight company GlobalData found that 70 percent of the world’s population is either reducing their meat intake or removing animal products altogether in favor of plant-based alternatives.

Photo courtesy of Beyond Meat

More News

Vegan Feast to Benefit Earthquake Relief in Mexico

This Thanksgiving, Los Angeles vegan eatery Gracias Madre is raising money to help rebuild destroyed homes in Oaxaca, Mexico.
Read More »

100-Vendor Vegan Market Opens in Australia

The largest of its kind Down Under, Sydney Vegan Market features the best of plant-based food, cruelty-free beauty, and ethical fashion.
Read More »

Vegan Thanksgiving Radio Play Premieres

Sanctuary uses dark comedy and fast-paced wit to tackle conflicts that frequently take place at family dinners around the holidays.
Read More »

Portia de Rossi Pays Surprise Visit to Vegan Butcher Shop

The actress stopped by The Herbivorous Butcher in Minneapolis to rave about their delicious food.
Read More »

Milk Consumption Drops by 22 Percent Since 2000

The dairy industry is in decline, while plant-based milks are all the rage.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »