News

Research Firm Says Plant Protein is No Longer Niche

Euromonitor's Alice Yu says plant-based protein alternatives are moving out of the shadows and going mainstream.

During a recent webinar hosted by market insight firm Euromonitor, research analyst Alice Yu revealed that plant-based products are increasing in worldwide popularity. “Plant-based protein alternatives are no longer niche products,” Yu said, “but rather something that is going mainstream and something that major companies are getting on board with.” Yu backed her opinion by referencing Ben & Jerry’s recent entry into vegan ice cream with the introduction of its almond milk-based line, Tyson’s investment in vegan-meat alternatives brand Beyond Meat, and French dairy giant Danone’s acquisition of plant-based milk parent company WhiteWave Foods. Yu explained the global market segmentation for animal-free alternatives in various countries and said the United States is the largest growth opportunity for dairy-free ice cream. “What we are seeing in the US is increased demand for free-from variants of existing products,” Yu said. Other market-research firms have confirmed Yu’s prediction, with Future Market Insights placing the vegan ice cream market at a value of $1 billion by the end of the year—with the potential to grow to a $2.45 billion market by 2027.

More News

Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
Read More »

Norway Bans Fur Farms

New legislation will shut down the country's 300 fur farms—that produce nearly 1 million animals annually—by 2025.
Read More »

Kat Von D Beauty Debuts 40 New Vegan Lipsticks

Fan favorite Studded Kiss lipstick returns in a wide range of colors made with a new animal-free, highly pigmented formula.
Read More »

Thousands Take BuzzFeed's Vegan Quiz

Popular new quiz uncovers vegans' favorite meat substitutes, worst annoyances with meat-eaters, and frequency of nutritional yeast usage.
Read More »

Fake Sanctuary Scams Vegans for More than $35,000

Suspect Trey West allegedly took advantage of animal lovers using a falsified GoFundMe campaign under the name Friends Not Food Sanctuary.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »