News

Impossible Slider Is "Home Run" at White Castle

According to the fast-food chain's Vice President, the plant-based mini-burgers have been selling like hot cakes.

In a recent interview with Forbes, White Castle Vice President Jamie Richardson discussed the unexpected success of the plant-based Impossible Slider, calling it a “home run.” In April, White Castle added the Impossible Slider—which can be ordered vegan by omitting cheese—to 140 of its 385 locations in New York, New Jersey, and Chicago to test demand for meatless burgers. “The customers are enthusiastic. Sales have exceeded expectations and some restaurants are selling as many of 300 of these sliders a day,” Richardson said. “What we’re really pleased with so far is that the enthusiasm has remained pretty constant. This illustrates that we’re not just getting first-time purchasers. What we’re seeing is that they’re gratified enough to keep coming back.” While he did not reveal plans to expand the Impossible Slider to all White Castle locations, Richardson explained that the chain adapts to consumer tastes, which he believes are shifting in the plant-based direction. “There is a lot going on in this plant-based space that seems to be captivating to customers,” Richardson said, “and I think it could emerge as something really relevant.”

More News

New Vegan Night Market Debuts in San Diego

Vegan food, dessert, and goods vendors will gather every first Friday at eatery Anthem Vegan to celebrate plant-based living.
Read More »

All Pediatric Residency Programs End Live-Animal Training

All 227 programs across North American now rely on human-relevant methods instead of cruel procedures previously performed on live cats, pigs, and ferrets.
Read More »

Seychelles Lifts 25 Percent Tax on Plant-Based Milk

The island nation off of East Africa has lifted its tax on plant-based milk in order to encourage healthy habits.
Read More »

New Data Shows Vegan Barbecue Is Top Summer Trend

Market research firm Mintel reveals that one-third of Americans plan to ditch meat this barbecue season.
Read More »

A&W Adds Vegan Beyond Burger to 925 Locations

Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »