News

Plant-Based Foods Slated to Be Mega-Trend of 2018

New research shows that next year, vegan cheese will become commonplace in restaurants, plant-based meat will gain traction, and big brands will launch more vegan ice cream options.

A new report titled “Food & Beverage Forecast” compiled by market research firm Baum + Whiteman predicts that plant-based food will be the top “mega-trend” of 2018. During the previous year, the report stated, vegan-related Google searches increased by 90 percent, plant-based food consumption among Americans rose to 83 percent (with 56 percent of consumers choosing plant-based milk, in particular), and 35 percent of consumers chose alternative sources of protein over red meat. The report also explained that consumers are increasingly demanding plant-based options—particularly younger segments such as Generation X and millennials—and traditional restaurants (such as McDonald’s) are beginning to respond. According to Baum + Whiteman, restaurants in 2018 will increasingly offer dishes that are not meant to be customized to be vegan but rather target plant-based eaters themselves, while emerging vegan restaurants will seek higher-level investors. “Vegan ‘cheese’ on burgers and pizza will become commonplace,” the report states. “In fact, the quotes around ‘cheese’ will disappear.” On the retail side, the report predicts ice cream launches will boom following the lead of Ben & Jerry’s, Häagen-Dazs, and Van Leeuwen Artisan Ice Cream.

More News

Snack Brand Debuts Vegan Space Ice Cream

Seva Foods' freeze-dried Space Ice Kream is an indulgence for astronauts and land-dwellers alike.
Read More »

NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
Read More »

Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
Read More »

Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
Read More »

UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »