News

Vegan Meatballs Pave the Way for Standalone IKEA Café

IKEA's newest food offerings—such as the vegan version of its Swedish meatballs—have helped to increased sales at the furniture company to $1.8 billion last year.

International furniture company IKEA is looking to further capitalize on the popularity of its food offerings. According to media outlet Curbed, the introduction of new food items—including a vegan version of its famed Swedish meatballs—has driven the company’s sales up from $1.5 billion in 2013 to $1.8 billion in 2016, with 30 percent of customers currently visiting IKEA for the in-store restaurant alone. As such, IKEA is considering launching more food-focused ventures such as a standalone café and has recently tested several food pop-up shops in Europe. “I hope in a few years our customers will be saying, ‘IKEA is a great place to eat—and, by the way, they also sell some furniture,” IKEA’s Managing Director Michael La Cour said. Last summer, IKEA launched its #TogetherWeEat campaign in which a food truck traveled across country to promote the furniture giant’s food offerings (including vegan meatballs). IKEA began offering vegan meatballs, with a vegan sweet potato-based sauce, in early 2015 after coalescing to pressure from animal-rights group People for the Ethical Treatment of Animals to expand its plant-based food options.

More News

Al Gore's New "Resign Trump" Video Promotes Veganism

A new viral video interview with the eco-warrior politician promotes consuming a plant-based diet to fight climate change.
Read More »

Upscale Toronto Eatery Opens Spinoff Vegan Burger Spot

Planta Burger will take over a shuttered fish restaurant as the latest installment of the plant-based restaurant expansion of Chase Hospitality Group.
Read More »

New Vegan Group Launches to Promote Diversity

Nonprofit organization Encompass aims to build an inclusive animal-rights movement to help veganism achieve its maximum potential.
Read More »

World's Largest Meat Company Profits Drop 80 Percent

Troubled Brazilian meat giant JBS reports massive dip in earnings after global meat scandal.
Read More »

New Plant-Based Culinary Course Comes to Florida

McFatter Technical School launches its first plant-based cooking course to prepare future chefs to work in the growing plant-based restaurant industry.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »