Ex Coca-Cola Executive Joins Beyond Meat Team
Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.
Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.
New Line of Vegan Pea Protein Milk Hits Shelves
North America's largest producer of baby carrots adds a new line of calcium-rich vegan milk.
Read More »
Vegan Cannabis Popsicles to Launch in Winter
CBD oil-infused, coconut milk-based pops in three flavors will be available nationwide in December.
Read More »
UK Grocery Chain Expands Vegan Cheese Line
Sainsbury's adds a new vegan blue cheese to its existing line after the supermarket chain experienced overwhelming demand for dairy-free cheeses.
Read More »
Vegan Sushi Bar to Hit the Las Vegas Strip
Plant-based fine-dining restaurant Okra will become the first of its kind on the famed strip.
Read More »
Pro Skater Launches Vegan Converse Line
Kenny Anderson becomes the vegan voice within the Converse brand after the launch of new animal-free skating shoes.
Read More »
More Flashbacks
- Hormel CEO Shifts Focus to Non-Meat Brands
- Former Dairy Brand Debuts Aquafaba Egg Replacer
- Vegan Yoga Guru Stars in New Reality Series
- James Cameron Invests in Vegan Protein Facility
- Beyond Burger Debuts at TGI Fridays
- Colorado Beef Ranch Turns into Vegan Animal Sanctuary
- Vegan Rock Star is Face of Lululemon's Men's Campaign
- Pizza Hut Launches Vegan Cheese
- Baileys' Vegan Almande Lands in UK Whole Foods
- NZ Dairy Farms Use As Much Water As 60 Million People
- California to Reinstate Ban on Foie Gras
- F1 Car Racing World Champ Embarks on Vegan Mission
- Iron Chef Brings Impossible Burger to Detroit
- Students Develop Vegan Replica of Hard-Boiled Egg
- Hampton Creek Adds Saudi Arabian Prince to Board
- Beyond Meat Signs Sysco Deal to Expand Exponentially
- Swiss Confectioners Discover Ruby Chocolate
- Dutch Meat Giant Switches Focus to Plant Protein
- Israel and China Sign $300 Million Lab Meat Deal
- Waka Flocka Flame Headlines Vegan Concert in Los Angeles
