News

Vegan Fashion Brand Raises $65K in Customer Capital

NYC-based VAUTE Couture became the first fashion label to offer customers a chance to own a piece of the vegan pie through its customer equity investment program.

In June, vegan fashion brand VAUTE Couture launched a new investment program and raised more than $65,000 in only a few weeks. Since May 2016, consumers (aka, unaccredited investors) have been legally able to invest in companies in exchange for convertible notes that turn into a stock option after two years. VAUTE—founded in 2009 by vegan entrepreneur/model Leanne Mai-ly Hilgart—is offering a program in which customers can profit from the growth of vegan fashion. Unlike the high risk of investing in startups—usually dominated by the wealthy—or the donation model of crowdfunding platforms such as Kickstarter, this program allows investors to help an established, ethically motivated brand move forward and reap the benefits of its success. “If we have [this type of] support, we can reach bigger markets of people who typically buy Canada Goose or wool coats, through paid marketing campaigns, and more textile development,” Mai-ly Hilgart tells VegNews. “For every three wool-free VAUTE coats sold, a sheep doesn't have to endure one year of factory farming, which ends in slaughter. For every down-free VAUTE coat sold, three to four geese aren't live-plucked.” The forward-thinking brand opened a retail location in Manhattan, NY last August and sells designer vegan coats, formal wear, casual items, and swimwear.

More News

Indian Startup Debuts Vegan Mutton

Good Dot develops a vegan replacement for mutton—India's second most-consumed meat—in an effort to fight the country's increased meat consumption.
Read More »

Ruby Rose Blasts Prada for Using Her Face on Leather Bag

The vegan actress vows to create a copycat animal-free version of the disputed handbag.
Read More »

Vegan Lunch Rolls Out to 35 More LAUSD Schools

A menu of 10 rotating vegan dishes will be available to thousands of elementary, middle, and high school students across Los Angeles starting in January.
Read More »

Groundbreaking Vegan Documentary Debuts in 2018

Filmmaker brothers behind new documentary Eating Our Way to Extinction aim to inspire viewers to adopt a plant-based diet and already have Leonardo DiCaprio's support.
Read More »

McDonald's Expands McVegan Burger Across Nordic Region

After a successful trial run in one Finnish location, the international chain's all-vegan burger will be available across locations in Sweden and Finland this month.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »