News

Grilled Cheese Truck Transforms into Vegan Restaurant

Virginia-based Cheesy Rider is removing all animal products for the upcoming restaurant Urbavore.

Lynchburg, VA-based grilled cheese truck Cheesy Rider will cease operations at the end of the month to be reborn as a fully vegan restaurant called Urbavore. Owners Elizabeth Russell and Matthew Kaplan adopted a vegan diet shortly after launching the truck in 2015 but were fearful that their business would falter if they removed animal products from the menu. To test vegan demand, the owners served only vegan soups on the truck and gave customers the option of making any grilled cheese sandwich vegan with Follow Your Heart cheeses. “Cheesy Rider was a successful full-vegetarian food truck in a town with only one fully vegetarian restaurant,” Russell tells VegNews, “and very few vegan options.” At Urbavore, the duo will serve an expanded menu of burgers, sweets, breakfast items, and “sammiches” such as the vegan crab-filled Crabbie Cakes, the Banh Mi Chay, and the Cheesy Rider—a weekly vegan grilled cheese special sandwich that recalls the restaurant's food truck past. “While operating Cheesy Rider,” Russell said, “we learned that there are a lot of vegans here who want to eat out, to have a restaurant they can go to and not be the picky vegan at the table.” Russell and Kaplan plan to open Urbavore on December 1 with the hope that Cheesy Rider customers follow them to their new, all-vegan endeavor.

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »