News

150,000 McVegans Sold at McDonald's During First Month

McDonald's in Finland and Sweden are showing strong sales of a new plant-based burger, which reflects a larger global demand for animal-free fast food.

McDonald’s locations across Finland and Sweden sold 150,000 of its McVegan burgers in January. Peter Ruzicka, CEO of Orkla Foods—the company that helped McDonald’s develop the soy-based patty for the McVegan—revealed that demand for the plant-based burger is strong in the Nordic region. “People want to eat more plant-based food,” Ruzicka told Foodnavigator, “partly for health reasons, but also because of environmental reasons.” Ruzicka believes customers understand how plant-based foods are more eco-friendly, stating that the McVegan has “less climate impact than a regular burger made of meat." McDonald’s first launched the McVegan at a single location in Tampere, Finland in October last year before expanding the vegan menu option across its locations in Finland and Sweden in December. Ruzicka explained that favorable sales of the McVegan in the Nordic region reflect a larger dietary shift. “This has received a lot of attention worldwide,” Ruzicka said. "This is a trend, of course, not only in the Nordics." As McDonald’s is a franchise, regional management is responsible for adding new menu items such as the McVegan.

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »