News

LA's Umami Burger Unveils Impossible Burger

The meat-centric craft burger chain adds plant-based Impossible Burger patty to the menu at nine Southern California locations.

Los Angeles-based chain Umami Burger—with 24 nationwide locations and one in Japan—added the vegan Impossible Burger to the menu of its nine Southern California locations yesterday. The chain is promoting the new meatless option—which at this time cannot be made vegan, according to Umami Burger’s Facebook—as being “made for people who love meat, entirely from plants.” According to Impossible Foods’ founder Patrick Brown the goal of the company is to replace animal meat in traditional restaurant chains globally. “We encourage our restaurant partners to include vegan versions of the Impossible Burger on their menu,” Impossible Foods’ stated on its Facebook page. “However, our primary focus during our launch is to introduce meat eaters to the Impossible Burger so that we can have the greatest possible impact on our environment.” Brown launched the plant-based patty to widespread media attention last summer, debuting at high-end restaurants such as San Francisco’s Jardinière and New York’s Momofuku Nishi. Currently, the burger is available vegan as-is in several restaurants including vegan eatery Crossroads Kitchen in Los Angeles, Italian restaurant Vina Enoteca in Palo Alto, CA, and in three chef-created dishes at Andrea’s restaurant at the Wynn hotel in Las Vegas, NV. Impossible Foods is gearing up for a massive expansion by way of constructing an upgraded production facility in Oakland, CA in order to reach its goal of distributing to 1,000 restaurants nationwide by the end of the year.

More News

Walmart Urges Suppliers to Make More Vegan Food

The retail giant asks its companies to produce more plant-based foods to keep up with demand.
Read More »

Teens Drink 550 Percent More Vegan Milk Than Gen X

New research shows people between the ages of 16 and 24 are consuming more coconut oil, avocados, non-dairy milk, dark chocolate, tofu, and quinoa than their older counterparts.
Read More »

Wilson Chandler Credits Vegan Diet for Return to NBA

The Denver Nuggets' forward is returning to the NBA feeling lighter, stronger, and more energetic after adopting a plant-based diet.
Read More »

RZA's Vegan Apparel Goes on Display at SF Museum

A collection of vegan apparel from famed Wu-Tang Clan member RZA is on display at the Asian Art Museum, marking the museum's first ever collaboration with a fashion line.
Read More »

Pamela Anderson Urges Kim Kardashian to Ditch Fur

The actress appears on Good Morning Britain to nudge the reality star to make more compassionate fashion choices.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »