News

Organic Milk Buyers Switched to Plant-Based in 2017

Supermarkets make more room for plant-based milks as dairy continues to plummet while almond- and soy-based dairy alternatives boom.

A recent feature in The Wall Street Journal analyzed the consumer shift away from organic animal milk and toward plant-based dairy alternatives. Writers Heather Haddon and Benjamin Parkin relied on data from market research firm Nielsen that found that in 2017, sales of organic milk had decreased by 2.5 percent—with all animal milk decreasing by 4.5 percent—marking the first time sales for the animal product decreased since 2013. In contrast, the data showed that 2017 sales of plant-based dairy alternatives, such as soy and almond, increased by 2.9 percent. George Siemon, the CEO of the country’s largest organic dairy cooperative Organic Valley, explained that while farmers produced an oversupply of organic milk, demand did not materialize last year. “The market slowed way down,” Siemon said. “There are signals I may have missed in hindsight.” In 2016, dairy farmers purged 43 million gallons of excess dairy—which increased last year by 86 percent to an all-time high stockpile of unsold milk products. Meanwhile, the plant-based milk industry continues to boom and is set to hit an estimated value of $35 billion by 2024.

More News

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

Vegan Strong Race Car to Debut at Daytona 500

Professional race car driver Leilani Münter will kick off racing season in a new car outfitted with the vegan strong message.
Read More »

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic Ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »