News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

101-Location Chain BurgerFi Adds Vegan Beyond Burger

The vegan patty will be available at eight locations of the growing gourmet burger chain nationwide in time for the 4th of July.
Read More »

New Tech Gadget Detects Milk and Meat in Food

The "Ally" is being developed by a vegetarian engineering student to check for the presence of animal products in foods while traveling.
Read More »

Serena Williams Invests in Vegan Smoothie Brand

Ready-to-blend smoothie company Daily Harvest attracts celebrity capital from Gwyneth Paltrow and Serena Williams.
Read More »

One-Quarter of New Zealanders to Drop Meat by 2025

Research shows New Zealand residents are increasingly leaving meat of their plates.
Read More »

Hampton Creek to Debut Slaughter-Free Meat Next Year

The billion-dollar company behind Just Mayo has been secretly making cultured meat for the past year.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »