Vegan Fashion Brand Raises $65K in Customer Capital

NYC-based VAUTE Couture became the first fashion label to offer customers a chance to own a piece of the vegan pie through its customer equity investment program.

In June, vegan fashion brand VAUTE Couture launched a new investment program and raised more than $65,000 in only a few weeks. Since May 2016, consumers (aka, unaccredited investors) have been legally able to invest in companies in exchange for convertible notes that turn into a stock option after two years. VAUTE—founded in 2009 by vegan entrepreneur/model Leanne Mai-ly Hilgart—is offering a program in which customers can profit from the growth of vegan fashion. Unlike the high risk of investing in startups—usually dominated by the wealthy—or the donation model of crowdfunding platforms such as Kickstarter, this program allows investors to help an established, ethically motivated brand move forward and reap the benefits of its success. “If we have [this type of] support, we can reach bigger markets of people who typically buy Canada Goose or wool coats, through paid marketing campaigns, and more textile development,” Mai-ly Hilgart tells VegNews. “For every three wool-free VAUTE coats sold, a sheep doesn't have to endure one year of factory farming, which ends in slaughter. For every down-free VAUTE coat sold, three to four geese aren't live-plucked.” The forward-thinking brand opened a retail location in Manhattan, NY last August and sells designer vegan coats, formal wear, casual items, and swimwear.

More News

50-Year-Old Salami Company Launches Vegan Jerky

Canada-based Urbani Foods creates tempeh-based NOBLE Jerky after CEO Claudio Urbani realized that raising animals for food is not sustainable.
Read More »

Domino's New Zealand Might Soon Offer Vegan Cheese

The international chain is polling Kiwi consumers on social media to ascertain demand for vegan cheese—a move that landed Follow Your Heart's mozzarella on menus across Australia in January.
Read More »

TGI Fridays Rolls Out New Vegan Dishes Across UK

British diners can now feast on vegan bruschetta, alfredo pasta, garlic bread, and avocado hummus at the international chain restaurant.
Read More »

Best Thing I Ever Ate Show Features Vegan Burger

Top Chef contestant Carla Hall can't stop thinking about Washington DC-based eatery Shouk's flavorful vegan burger.
Read More »

Starbucks to Release Plant-Based Food Line this Year

Heeding the demands of animal-rights group Compassion Over Killing (and at least 30,000 people ), the international coffee chain announced it would launch a plant-based food line during its shareholder meeting.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »