News

Meat Industry Says Big Macs Are Doomed

Cattle Network says farewell to McDonald's iconic burger as consumers turn to vegetarian fast-food options.

A recent feature on meat industry media outlet Cattle Network focused on the rapid decline of fast-food giant McDonald’s. Writer Dan Murphy posed that, “As far as many millennials now in their 20s and 30s are concerned, the Big Mac is becoming at best irrelevant, an object of derision, rather than desire.” This notion is supported by McDonald’s’ own recent report that only one in five millennials has ever tried their signature burger. Murphy opines that the decline of the burger is credited to a shift in consumer preference, stating that the company’s sales are suffering “as the coveted younger demographic of consumers increasingly gravitates to a plethora of healthier menu choices, ethnic options, and vegetarian alternatives." Murphy also mentions upcoming film The Founders, stating that it is “an account of McDonald’s rise to popularity"—wherein The Office producer BJ Novak plays Harry J. Sonneborn, the consultant responsible for the company’s unprecedented expansion. Ironically, in a recent interview, Novak expressed his support for decreasing the role of animal agriculture in food production, stating that cultured meat has “a real shot at changing everything.”

More News

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
Read More »

Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
Read More »

Lack of Vegan Menus Top Complaint at UK Hotels

Independent hotel review company The Good Hotel Guide found that lack of vegan options is a top gripe among hotel guests.
Read More »

Vegan Makeup Brand for POC Raises $1 Million

Mented founders Amanda Johnson and KJ Miller became the 15th and 16th African-American women to raise that much in capital funding.
Read More »

Natalie Portman Urges Award Show Attendees to Go Vegan

The vegan actress delivered a moving award-acceptance speech urging everyone to consider a plant-based diet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »