News

Coconut Water Brand Drops Dairy to Appeal to Vegans

Zola's coconut water no longer contains dairy specifically so that the company can make "plant-powered hydration" claims.

To stay competitive within the plant-based beverage category, coconut water brand Zola recently removed dairy products from its formulations. Zola swapped the dairy previously present in its espresso and chocolate-flavored coconut waters for coconut milk to create a fully vegan product portfolio. The new reformulation will allow the company to make a vegan claim on its packaging—which it is currently redesigning. “We needed to really give ourselves a platform that communicated through the design what it was that we stood for as we were looking for that next step of innovation,” Zola’s chief growth office Pete Brennan told media outlet Foodnavigator-USA. The company launched a new pineapple flavor for the summer that will bear the new vegan label that is congruent with the company’s marketing concept of “plant-powered hydration.” Zola also removed carrageenan from its ingredient list—proven safe for consumption through a peer-reviewed study published last year—to appease customers still wary about the health effects of the algae-based binding agent. Zola isn’t the only company looking to capture the growing consumer interest in vegan food through its labeling. According to research released by Innova Market Insights this week, the appearance of vegan labels on new food and beverage products launched worldwide has tripled between 2012 and 2016.

More News

LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
Read More »

Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
Read More »

Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
Read More »

Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
Read More »

Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »