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Vegan Burger Brand Incentivizes Restaurants with Cash

Impossible Foods asks fans to demand its vegan burgers at their local restaurants with a $200 incentive.

Food technology company Impossible Foods—known for its flagship product, the plant-based Impossible Burger—recently launched a new campaign to encourage restaurants to add its vegan patty to its menus. The “Impossible Demand” campaign—a landing page on the company’s website—asks Impossible Burger fans to input the restaurant they want to carry the burger. In turn, users receive a “hero ticket” that its preferred restaurant can redeem for a $200 discount on its first order of Impossible Burgers. As of today, more than 4,700 hero tickets have been issued as part of the campaign. Impossible Burger launched last year at select restaurants—including the Los Angeles-based vegan eatery Crossroads Kitchen—and is currently available at several chains nationwide, including Umami Burger. The company recently opened a larger production facility in Oakland, CA and plans to expand to 1,000 points of distribution by the end of the year. While the burger patty is the company’s first product, Impossible Foods CEO Patrick Brown plans to develop plant-based replacements for cheese, eggs, chicken, lamb, fish, and pork to fulfill his mission of replacing all animals in the food industry by 2035.

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Vegan Runner Breaks Guinness Record in Cow Costume

Plant-based athlete Fiona Oaks battled Norway's freezing rain and 20-mile-per-hour winds to gain the Guiness Book of World Record title of the fastest woman to complete a half-marathon wearing a costume.
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Costco Debuts $5 Vegan Breakfast Bowls Nationwide

The food court at the big-box retailer is about to get a lot more refreshing thanks to a plant-based berry-and-granola-loaded açaí bowl, available by the end of this month at locations nationwide.
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Montreal Bans Cruel Horse-Drawn Carriages

Beginning on New Year's Eve 2019, horses will no longer be forced to pull passengers across the cobblestone streets of the Canadian city.
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New Locator Finds Vegan Food at Ballparks

New guide Veggie Happy helps sports fans locate vegan options at stadiums nationwide.
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New Vegan Butcher Shop Opens in Texas

San Antonio's Hip Peaz Vegan Eats offers a rotating menu of vegan meat sandwiches, burritos, and gumbo.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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