Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.

Data revealed this week by media outlet Foodnavigator USA shows that sales of vegan pie filling increased by 357 percent in the three weeks leading to Thanksgiving last year. The data was collected by research firm The Nielsen Company, which revealed increased sales in various categories of plant-based foods. Nielsen found that sales of vegan salad toppings were up by 393 percent, and sales of vegan bread and stuffing rose by 179 percent in that time period. In the week before Thanksgiving last year, sales of Brussels sprouts totaled $4.3 million, while sales of kale came in at $4 million, with consumers buying 483,000 pounds of fresh pumpkin and 17 million pounds of fresh cranberries. Overall, in 2016, Nielsen found that 39 percent of consumers chose to exclude meat from their Thanksgiving tables. Nielsen’s data is consistent with current trends predicted by other research firms, including last month’s report compiled by market analyst firm Baum + Whiteman that named plant-based foods the mega-trend to watch in 2018.

More News

Drake Ditches Meat

The musician confirms that he has no beef with vegetarians.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin trains.
Read More »

Acclaimed Chef to Open Vegan Convenience Store

Matthew Kenney's vegan New Deli in Venice, CA will offer a range of plant-based snacks, prepared foods, and organic wine and beer that customers can enjoy on the store's patio or at the nearby beach.
Read More »

Vegan Food Truck to Sell Chicken Nuggets in Boston

Inspired by the owner's childhood love of comfort foods, the sixteen-foot food truck will feature seitan-based fried foods.
Read More »

Nearly Half of Meat-Free Canadians are Millennials

New research shows that Canadians 35 years old and younger are three times more likely to identify as vegan or vegetarian, while the largest meatless population in Canada resides in British Columbia.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »