News

150,000 McVegans Sold at McDonald's During First Month

McDonald's in Finland and Sweden are showing strong sales of a new plant-based burger, which reflects a larger global demand for animal-free fast food.

McDonald’s locations across Finland and Sweden sold 150,000 of its McVegan burgers in January. Peter Ruzicka, CEO of Orkla Foods—the company that helped McDonald’s develop the soy-based patty for the McVegan—revealed that demand for the plant-based burger is strong in the Nordic region. “People want to eat more plant-based food,” Ruzicka told Foodnavigator, “partly for health reasons, but also because of environmental reasons.” Ruzicka believes customers understand how plant-based foods are more eco-friendly, stating that the McVegan has “less climate impact than a regular burger made of meat." McDonald’s first launched the McVegan at a single location in Tampere, Finland in October last year before expanding the vegan menu option across its locations in Finland and Sweden in December. Ruzicka explained that favorable sales of the McVegan in the Nordic region reflect a larger dietary shift. “This has received a lot of attention worldwide,” Ruzicka said. "This is a trend, of course, not only in the Nordics." As McDonald’s is a franchise, regional management is responsible for adding new menu items such as the McVegan.

More News

80-Year-Old Food Brand Goes Vegan

Heritage Health Food plans to transition its entire brand to be free of animal products by 2019 and launch innovative new vegan foods geared to mainstream markets.
Read More »

Canada's Senate Passes Cruelty-Free Cosmetics Act

Cruel cosmetic testing on animals may soon become a thing of the past in Canada.
Read More »

Month-Long Vegan Festival Kicks Off in London

V For festival will hosts events featuring vegan food, cruelty-free fashion, art, and fitness throughout the month of August.
Read More »

Vegan Cheese Sales Spike by 45 Percent in 52 Weeks

Consumer research firm Nielsen reveals new consumer statistics, including that African-Americans are 48 percent more likely than the average American consumer to purchase vegan food.
Read More »

Sting Operation Seizes 43 Metric Tons of Wild-Animal Meat

International police agency Interpol uncovered illegal trade of animal products—including two polar bear carcasses—in 92 countries during a month-long operation.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »