News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

NYC Meat Emporium Now Serves Vegan Beyond Sausage

Sausage bar Schaller's Stube—an offshoot of 80-year-old meat company Schaller & Weber—has added three vegan hot dog options to its menu.
Read More »

Vegan Truffles Beat 141 Brands in Blind Taste Test

Chocolates made by United Kingdom brand Booja-Booja received top honors in Good Housekeeping's annual Easter Egg Taste Test.
Read More »

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »