Ruffles Apologizes for Anti-Vegan Tofu-urkey Ad

The chip brand removes its Thanksgiving joke from social media after receiving backlash from its compassionate customers.

Snack brand Ruffles apologized last week for its “Tofu-urky” advertisement. The chip-maker posted an image of a non-existent “turkey-less” Ruffles flavor with the tagline “for a limited time, never” to its social media accounts on Thanksgiving, prompting backlash from its followers. Commenters asked the potato chip company why it would alienate its large vegan fan base by making light of the cruel turkey industry. Tracey Reiman, Executive Vice President of animal-rights organization People for the Ethical Treatment of Animals (PETA), sent a letter to Frito-Lay (the parent company of Ruffles) after the incident asking it to remediate the situation. “Pull the idiotic ad—which is garnering backlash from customers—and replace it with a compassionate one that shows respect for all living, feeling beings,” Reiman stated in the letter, prompting a swift response from Frito-Lay. “In our recent ‘Limited Time Never’ social media post, our humor was off, and for that we apologize,” the company stated Wednesday on Facebook. “It was not our intent to offend, and we have removed the posts from our social media feeds.”

More News

World's Last Male Northern White Rhino Dies

Horn poaching has led to the decimation of the rare subspecies of African rhino, with only two females left on Earth.
Read More »

Virgin Trains Debut Their First Vegan Cooked Breakfast

Commuters in the United Kingdom can now enjoy a hot pot of vegan hash browns, beans, mushrooms, and spinach aboard west coast Virgin Trains.
Read More »

50 Percent of Meals at One CA School District are Vegan

Children in Santa Barbara school cafeterias are raving about vegan brand Hungry Planet's soyrizo quesadillas, crispy chicken burgers, spaghetti and meatballs, beef nachos, and chicken alfredo.
Read More »

YouTube Stars Rhett and Link Veganize Arby's

The comedy duo's wildly popular Good Mythical Morning YouTube series heads to Arby's, Wendy's, and McDonald's for the vegan edition of their segment Fast Food Secret Menu Hacks.
Read More »

San Francisco Bans Fur Sales

Officials unanimously sign the ban, which makes San Francisco the largest city in the United States to reject the cruel fur industry.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »