Kat Von D Drops Vegan Makeup Brush Set

The vegan activist and makeup mogul takes the next step in transitioning her brand Kat Von D Beauty to being completely cruelty-free with high-performing, synthetic brushes.

Vegan activist and beauty mogul Kat Von D announced this week the upcoming release of an entire line of vegan makeup brushes made with synthetic fibers. “We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase without having to exploit animals,” Von D said to her 3.6 million Instagram followers. The makeup/tattoo artist committed to veganizing her entire beauty brand last year and has since debuted several vegan items—including an animal-free version of popular Shade + Light contour palette. Outside of the beauty industry, Von D supports animal-rights organizations such as Mercy For Animals and attended the Animal Rights National Conference in Washington, DC last weekend. Von D is also working on a 26-style vegan shoe line set to debut by the end of this year.

More News

QDOBA Now Offers Price Cut for Vegans

The Mexican-inspired chain launched the Vegetarian Tier to give a discount to customers who order meat-free meals.
Read More »

Biotech Startup Develops Fungus-Based Clean Pet Food

New biotechnology company Wild Earth plans to disrupt the $30 billion pet food industry with nutritionally complete, animal-free proteins.
Read More »

Portland Pub Replaces Beef and Lamb with Vegan Burger

The White Owl Social Club will no longer serve beef and lamb burgers, and instead offer the Impossible Burger to reduce its environmental impact.
Read More »

W London Hotel to Offer Vegan Menu

The internationally inspired menu was created in honor of chef Ravinder Bhogal’s vegan niece.
Read More »

Saudis Go Vegan to Curb Obesity Epidemic

Residents of Saudi Arabia have the support of vegan Prince Khaled Alwaleed bin Talal Al Saud, who plans to open 10 vegan restaurants in the region by 2020.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »