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Kat Von D Drops Vegan Makeup Brush Set

The vegan activist and makeup mogul takes the next step in transitioning her brand Kat Von D Beauty to being completely cruelty-free with high-performing, synthetic brushes.

Vegan activist and beauty mogul Kat Von D announced this week the upcoming release of an entire line of vegan makeup brushes made with synthetic fibers. “We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase without having to exploit animals,” Von D said to her 3.6 million Instagram followers. The makeup/tattoo artist committed to veganizing her entire beauty brand last year and has since debuted several vegan items—including an animal-free version of popular Shade + Light contour palette. Outside of the beauty industry, Von D supports animal-rights organizations such as Mercy For Animals and attended the Animal Rights National Conference in Washington, DC last weekend. Von D is also working on a 26-style vegan shoe line set to debut by the end of this year.

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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
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Lady Gaga Stylist Debuts Vegan Fashion Line for Dogs

Designer Christian Cowan creates 14 vegan accessories for dogs inspired by iconic looks worn by Lady Gaga and Miley Cyrus.
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Texas Vegan Burger Shop Grows into Mini-Chain

San Antonio-based Earth Burger will expand its vegan fast-food concept across Texas and to Minnesota with a location inside Mall of America this spring.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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