"Fattest City" Mayor Inspires Launch of New Vegan Group

Jackson, MS mayor Chokwe Lumumba increases plant-based awareness after accepting Pamela Anderson's challenge to go vegan for one month.

New vegan group Plant Based Health Mississippi (PBHM) recently launched in Jackson, MS. In March, finance company WalletHub named Jackson the fattest city in the United States, prompting actress Pamela Anderson to challenge the city mayor Chokwe Lumumba to go vegan for one month—a challenge the mayor accepted. Local eatery Cool Al’s owner Kim Moroski was inspired by Lumumba’s commitment to create PBHM with the mission to spread healthy eating habits throughout the city. “This is the first time since I have lived here (23 years) that I see a glimmer of hope in regards to diet and lifestyle change,” Moroski said. “We have many people taking the vegan starter guides and just as many inquiring about and ordering off [Cool Al’s] plant-based menu.” PBHM will host its first vegan event on August 27, when they will screen popular vegan documentary What the Health, host a plant-based food tasting reception (featuring Moroski’s vegan gumbo), and inspire guests with plant-based eating lectures given by vegan chefs, doctors, and personal trainers.

More News

DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.
Read More »

50-Year-Old Salami Company Launches Vegan Jerky

Canada-based Urbani Foods creates tempeh-based NOBLE Jerky after CEO Claudio Urbani realized that raising animals for food is not sustainable.
Read More »

Domino's New Zealand Might Soon Offer Vegan Cheese

The international chain is polling Kiwi consumers on social media to ascertain demand for vegan cheese—a move that landed Follow Your Heart's mozzarella on menus across Australia in January.
Read More »

TGI Fridays Rolls Out New Vegan Dishes Across UK

British diners can now feast on vegan bruschetta, alfredo pasta, garlic bread, and avocado hummus at the international chain restaurant.
Read More »

Best Thing I Ever Ate Show Features Vegan Burger

Top Chef contestant Carla Hall can't stop thinking about Washington DC-based eatery Shouk's flavorful vegan burger.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »