News

Kellogg's Debuts Vegan Cereal Line to Meet Demand

The cereal giant will launch a new plant-based line of breakfast foods under the W.K. Kellogg brand in the UK to meet growing demand for vegan products.

International food brand Kellogg’s announced this week its launch of an all-vegan cereal line in the United Kingdom in January 2018. The line will fall under new brand W.K. Kellogg and feature two flavors of no sugar-added granola (Apricot, Pumpkin Seeds, and Coconut, and Cashew and Almond), two flavors of organic wholegrain wheat cereals (original and raisin), and a super-grains granola in a Cranberry, Sultana, and Spelt flavor. “With people increasingly seeking more plant-based foods,” W.K. Kellogg brand manager Emma Birks said, “the W.K. Kellogg range is crucial to our portfolio. January is a fundamental opportunity to catch consumers adopting new, more wholesome diets, and we are well positioned with W.K. Kellogg to help retailers do so.” January happens to be the beginning of vegan organization Veganuary’s campaign that encourages people around the world to go vegan for at least the duration of the month. This June, Kellogg’s led a $2 million investment in smoothie brand Bright Greens to further diversify its plant-based holdings.

More News

Pinterest Names Vegan Food Top Wedding Trend

According to the social media platform's 2018 Wedding Report, interest in vegan nuptials is on the rise.
Read More »

Chef Chloe Coscarelli Opens New Café in Miami

Beloved vegan chef Chloe Coscarelli is back with new eatery, Chef Chloe and the Vegan Café, in highly anticipated St. Roch food hall in Miami's design district.
Read More »

Team Canada Wears All-Vegan Uniforms at Olympics

Animal-rights activists praise apparel brand Hudson's Bay Company for outfitting this year's Olympians in animal-free outwear.
Read More »

Photographer Creates the Most Vegan Proposal Ever

Popping the question with the help of an avocado is gaining traction thanks to Amsterdam food stylist Colette Dike.
Read More »

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »