News

New York Knicks Star Invests in Vegan Snack Bars

Professional basketball player Kristaps Porzingis is the new brand ambassador of vegan snack bar company Zing.

Seattle-based Zing Bar announced this week that professional basketball player Kristaps Porzingis has made a significant investment in the vegan snack bar company. Zing CEO David Inglass told media outlet Foodnavigator-USA that the company has been "courting" the Latvian-born NBA star for two years after seeing a photo in the New York Post of Porzingis dunking a basketball with the caption “the next best zing.” The player is now a board member at Zing and will serve as brand ambassador for its vegan snack bars. “He’s very interested in nutrition and works with nutritionists and doctors on his own diet,” Inglass said, “which means he can dispel some of the myths that tend to take hold in the popular consciousness. He also snacks on Zing bars between meals, and he’s a mouthpiece much larger than we could ever have." Porzingis explained his investment as a step toward helping consumers make better snacking choices. “Zing Bar is a small but fast-growing company,” Porzingis said, “where I can get involved and really make a difference as we bring the message of higher performance through healthier snacking to consumers across the country." Similarly, professional basketball players Kyrie Irving, Jahlil Okafor, Damian Lillard, and Wilson Chandler recently committed to following a plant-based to optimize their athletic performance.

More News

A&W Adds Vegan Beyond Burger to 925 Locations

Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
Read More »

Sweden's Top Fast-Food Chain Debuts Vegan Milkshakes

Max Burgers' new vegan milkshakes will eventually replace all dairy-based milkshakes and are part of a longer-term goal to increase the plant-based options on its menu.
Read More »

French Foie Gras Restaurant To Go Vegan

London-based fine-dining restaurant Gauthier Soho will go vegan after owner Alexis Gauthier learned of the horrors inherent in animal agriculture, particularly in foie gras production.
Read More »

Pride Toronto Adds Plant-Based Zone for Queer Vegans

Fest-goers will be treated to vegan rainbow mac and cheese, soups, salads, snacks, and beauty products, while chilling out amongst glowing palm trees in a new area dedicated to everything cruelty-free.
Read More »

52 New York Dairy Farms Lose Wholesale Contracts

Dairy suppliers cannot sell their milk as demand for dairy continues to plummet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »