News

Plant-Based Product Sales Triple Since 2016

New market research shows a surge in online vegan product sales, as consumers become more conscious.

New data gathered by market research firm 1010Data found that the online sale of products with a plant-based claim increased 2.7 times in the previous year. Protein powders accounted for 78 percent of product sales—with books and protein shakes at five percent each—and the top three most popular brands were reported to be Vega, Orgain, and Garden of Life. “Consumers are getting more conscious,” the report stated. “They’re mindful of the products they put in and on their bodies and the environmental impact they have. As this consciousness increases, manufacturers are taking note.” The report stated that searches for the term “plant-based” tripled in the period between March 2016 and July 2017, with a noticeable spike in March 2017—which 1010Data attributed to the release of vegan documentary What the Health. Samir Bhavnani, the area vice president of 1010Data, tells VegNews that Netflix has made vegan documentaries more widely accessible to consumers and advises that “food companies may be wise to double down focus on plant-based options.”

More News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.
Read More »

The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.
Read More »

7-Course Vegan Feast Party Bus Hits the SF Bay Area

The Om Bus—complete with an open bar and live music—will take guests on a scenic tour of San Francisco after a massive outdoor feast featuring Mexican-inspired vegan favorites.
Read More »

Punk Band Anti-Flag Cooks Vegan Thanksgiving Live

Musicians Chris No. 2 and Justin Sane cook Brussels sprouts, cornbread-stuffed acorn squash, and balsamic-glazed carrots in a new video made to promote kindness to animals.
Read More »

Starbucks Unveils Vegan-Friendly Holiday Hot Cocoa

The coffee chain is celebrating the holidays with the new Toffee Almondmilk Hot Cocoa.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »