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Kat Von D Drops Vegan Makeup Brush Set

The vegan activist and makeup mogul takes the next step in transitioning her brand Kat Von D Beauty to being completely cruelty-free with high-performing, synthetic brushes.

Vegan activist and beauty mogul Kat Von D announced this week the upcoming release of an entire line of vegan makeup brushes made with synthetic fibers. “We are living in amazing times right now where technology is making it so easy to make compassionate choices in the products we purchase without having to exploit animals,” Von D said to her 3.6 million Instagram followers. The makeup/tattoo artist committed to veganizing her entire beauty brand last year and has since debuted several vegan items—including an animal-free version of popular Shade + Light contour palette. Outside of the beauty industry, Von D supports animal-rights organizations such as Mercy For Animals and attended the Animal Rights National Conference in Washington, DC last weekend. Von D is also working on a 26-style vegan shoe line set to debut by the end of this year.

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Plant-Based Investors Unite to Form Influential Group

Trade group Plant Based Food Association welcomes 10 leading investment groups to help advance the vegan revolution.
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Vegan Burger Brand Incentivizes Restaurants with Cash

Impossible Foods asks fans to demand its vegan burgers at their local restaurants with a $200 incentive.
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Tyson Raises Stake in Vegan Brand Beyond Meat

The meat company is looking to expand its holding in the vegan company as the plant-based protein industry continues to boom.
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UK Supermarket Launches Vegan Mince Pies

Just in time for Christmas, Asda creates a new plant-based alternative to the traditional British sweet snack.
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Farm Sanctuary Gala Invites Attendees to Wear PJs

Animal-rights organization Farm Sanctuary hosts its first virtual charity gala, where guests can attend the function from their couch while enjoying dinner courtesy of vegan meal delivery service Veestro.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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