News

Field Roast Sets Vegan Rules for Acquisition

After its $120 million acquisition by meat company Maple Leaf Foods, Field Roast has set rules that will keep animal products out of the vegan company.

Last week, vegan brand Field Roast released a “Vegan Policy Affirmation” to mitigate the concerns consumers had regarding its recent $120 million acquisition by Canadian meat company Maple Leaf Foods. The document—which has been reviewed and approved by Maple Leaf—was prepared last week during a meeting held by Field Roast Founder David Lee and the company’s concerned vegetarian and vegan employees. The policy consists of nine points that Maple Leaf to which must adhere, including that Field Roast products must remain vegan, with animal-product processing or animal ingredients strictly prohibited from its facilities. Furthermore, Lee demanded that all animal-derived foods cannot be cooked in Field Roast break rooms, that its company-sponsored food functions remain vegan, and that Field Roast products given as samples at trade shows do not contain animal products as accompaniments—with a strong preference not to sample Field Roast products near those that contain animal ingredients. Lee also stipulated that social media marketing of Field Roast will not involve animal products in photos nor will company donations be given to organizations that are not aligned with Field Roast’s vegan mission. Finally, Lee demanded that all furniture and materials within Field Roast’s offices must remain vegan.

More News

Vegan Girl Scout Thin Mint Chickpea Snacks Debut in June

Biena Snacks partnered with female-empowerment organization to create its iconic cookie flavor in chickpea-snack form—which can also be eaten frozen.
Read More »

Vegan Tacos Win Food Battle Against Fish Tacos

Taqueria La Veganza obliterated Ricky's Fish Tacos in LA's Taco Madness competition.
Read More »

Postmates Ends Deliveries of Foie Gras

The delivery service will no longer honor orders that contain the cruel product made by force-feeding ducks.
Read More »

New Vegan Market Opens in South Florida

Vegan Fine Foods offers a range of plant-based products with a 100-percent vegan guarantee.
Read More »

Beyond Sausage Debuts at All Whole Foods Nationwide

Beyond Meat's newest product, pork-free sausages, is now available in the meat section at Whole Foods Markets.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »