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Vegan Burger Brand Incentivizes Restaurants with Cash

Impossible Foods asks fans to demand its vegan burgers at their local restaurants with a $200 incentive.

Food technology company Impossible Foods—known for its flagship product, the plant-based Impossible Burger—recently launched a new campaign to encourage restaurants to add its vegan patty to its menus. The “Impossible Demand” campaign—a landing page on the company’s website—asks Impossible Burger fans to input the restaurant they want to carry the burger. In turn, users receive a “hero ticket” that its preferred restaurant can redeem for a $200 discount on its first order of Impossible Burgers. As of today, more than 4,700 hero tickets have been issued as part of the campaign. Impossible Burger launched last year at select restaurants—including the Los Angeles-based vegan eatery Crossroads Kitchen—and is currently available at several chains nationwide, including Umami Burger. The company recently opened a larger production facility in Oakland, CA and plans to expand to 1,000 points of distribution by the end of the year. While the burger patty is the company’s first product, Impossible Foods CEO Patrick Brown plans to develop plant-based replacements for cheese, eggs, chicken, lamb, fish, and pork to fulfill his mission of replacing all animals in the food industry by 2035.

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Vegan Just Egg Expands to Washington DC

Food technology startup JUST expands its vegan mung bean-based scrambled egg replacer to Equinox, the second restaurant to offer the innovative product in the United States.
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Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45 percent protein by weight—compared to only 24 percent found in steak.
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Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
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New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
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800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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