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Vegan Makeup Brand for POC Raises $1 Million

Mented founders Amanda Johnson and KJ Miller became the 15th and 16th African-American women to raise that much in capital funding.

Vegan makeup startup Mented Cosmetics announced this week that it closed a $1 million investment round led by firm iSeed Ventures. The company—which creates vegan nail polish, lipstick, and other beauty products formulated specifically for people of color—was founded by Harvard Business School classmates Amanda Johnson and KJ Miller, who became the 15th and 16th African-American women, respectively, to raise $1 million in venture capital. According to Forbes, while an increasing amount of entrepreneurs are women of color, only .2 percent of venture capital is currently committed to startups founded by black women. “Our customer is always clamoring for more," Miller said. "Our end goal is that women of color feel prioritized in the world of beauty.” Mented officially launched in March with beauty collections that achieve the nude look for people of different skin tones. “Word of mouth has been really exciting for us," Miller said. "The message is really resonating. Women of color were used to being treated as an afterthought. It's not every day that you're a priority.” The duo will use the new capital to expand its product offerings to include vegan eyeshadow palettes and grow its brand presence by expanding its marketing efforts.

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Costco Debuts $5 Vegan Breakfast Bowls Nationwide

The food court at the big-box retailer is about to get a lot more refreshing thanks to a plant-based berry-and-granola-loaded açaí bowl, available by the end of this month at locations nationwide.
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Montreal Bans Cruel Horse-Drawn Carriages

Beginning on New Year's Eve 2019, horses will no longer be forced to pull passengers across the cobblestone streets of the Canadian city.
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New Locator Finds Vegan Food at Ballparks

New guide Veggie Happy helps sports fans locate vegan options at stadiums nationwide.
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New Vegan Butcher Shop Opens in Texas

San Antonio's Hip Peaz Vegan Eats offers a rotating menu of vegan meat sandwiches, burritos, and gumbo.
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Vegan Shoe Brand No One's Skin Debuts in London

The new footwear brand aims to eliminate the pollution caused by the animal-based leather industry with comparable, vegan alternatives.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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