News

TGI Fridays Joins Meatless Monday Campaign

After adding vegan Beyond Burger to the menu of nearly 500 locations, it is now profitable for the chain to promote meatless options.

International chain TGI Fridays partnered this week with the Meatless Mondays campaign to promote its new vegan option, the Beyond Burger. “Appealing to a more food-forward consumer is a key priority for Fridays in 2018,” TGI Fridays executive culinary director David Spirito said. “In answering guests’ demand for nutritional menu items that fit their lifestyle needs, we saw an opportunity to introduce newly expanded options like plant-based protein. With Beyond Burger, diners will have a sensory experience of a traditional burger without sacrificing taste.” The chain first tested the vegan patty at select locations in the Boston area in September and, after a successful trial, expanded the menu option to 465 TGI Fridays locations nationwide this month. Beyond Meat launched the Beyond Sausage—a plant-based copycat of pork sausage—in one Whole Foods Market in Boulder, CO, and plans to expand the distribution of its new product in a similar way to Beyond Burger.

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »