News

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.

Beyond Meat announced this week that actor Leonardo DiCaprio has made an investment for an undisclosed amount in the vegan brand. “I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” Beyond Meat CEO Ethan Brown said. “His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare.” DiCaprio is an environmental advocate who uses his celebrity status to bring awareness to the negative environmental impact of animal agriculture. “Livestock production is a major contributor to carbon emissions,” DiCaprio said. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.” Brown revealed that DiCaprio was involved in the initial development of the company’s popular Beyond Burger—which launched in the meat department of a Colorado Whole Foods Market last year and is currently available at more than 2,500 grocery stores and restaurants nationwide, including chain eatery TGI Fridays.

More News

Vegan Just Egg Expands to Washington DC

Food technology startup JUST expands its vegan mung bean-based scrambled egg replacer to Equinox, the second restaurant to offer the innovative product in the United States.
Read More »

Cultured Koji Dog Food Has More Protein Than Steak

An independent study found that new clean-meat startup Wild Earth's fungus-based companion animal foods contain 45 percent protein by weight—compared to only 24 percent found in steak.
Read More »

Vegan Narwhal Ice Cream Debuts for Summer

Ottawa ice cream shop Little Jo Berry's honors the "unicorn of the sea" with a blue-hued, horned, and totally vegan frozen treat.
Read More »

New Vegan Grocery Store Opens in North Carolina

In addition to a variety of grocery items, Wilmington's new store UpBeet Market features a vegan jerky tower, beer-filling station, and a variety of dairy-free cheeses.
Read More »

800 Sets of Vegan Frosting Sell in 10 Minutes on QVC

Home-shoppers snatch up Dollop Gourmet's vegan frostings made by Cupcake Wars winner and author Heather Saffer.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »