News

Grilled Cheese Truck Transforms into Vegan Restaurant

Virginia-based Cheesy Rider is removing all animal products for the upcoming restaurant Urbavore.

Lynchburg, VA-based grilled cheese truck Cheesy Rider will cease operations at the end of the month to be reborn as a fully vegan restaurant called Urbavore. Owners Elizabeth Russell and Matthew Kaplan adopted a vegan diet shortly after launching the truck in 2015 but were fearful that their business would falter if they removed animal products from the menu. To test vegan demand, the owners served only vegan soups on the truck and gave customers the option of making any grilled cheese sandwich vegan with Follow Your Heart cheeses. “Cheesy Rider was a successful full-vegetarian food truck in a town with only one fully vegetarian restaurant,” Russell tells VegNews, “and very few vegan options.” At Urbavore, the duo will serve an expanded menu of burgers, sweets, breakfast items, and “sammiches” such as the vegan crab-filled Crabbie Cakes, the Banh Mi Chay, and the Cheesy Rider—a weekly vegan grilled cheese special sandwich that recalls the restaurant's food truck past. “While operating Cheesy Rider,” Russell said, “we learned that there are a lot of vegans here who want to eat out, to have a restaurant they can go to and not be the picky vegan at the table.” Russell and Kaplan plan to open Urbavore on December 1 with the hope that Cheesy Rider customers follow them to their new, all-vegan endeavor.

More News

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
Read More »

Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
Read More »

Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
Read More »

Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »