News

Ex Coca-Cola Executive Joins Beyond Meat Team

Charles Muth helped Coca-Cola grow revenue by 2000 percent in two years and he's on board to push the plant-based meat company to new heights.

Coca-Cola’s former Vice President of Sales, Charles (“Chuck”) Muth, has been named as the chief growth officer of plant-based company Beyond Meat. In his former position at Coca Cola, Muth led his team in the venturing and emerging brands unit to increase revenue by 2000 percent between 2014 and 2016. Muth now will head the growth of retail and foodservice distribution expansion efforts at Beyond Meat. “Chuck’s clear track record of driving substantial growth in brands big and small, established and challenger, is compelling," Beyond Meat CEO Ethan Brown said. "Our vision is to bring our plant-based meats to the center of America’s plate and beyond, and I have every confidence in Chuck’s ability to chart the path between that vision and consumers.” Competing plant-based company Impossible Foods recently bolstered its team with the addition of Chief Science Officer David Lipman—a widely cited scientist who previously worked in the meat industry. After receiving an undisclosed capital investment from meat company Tyson last year, Beyond Meat has been expanding its distribution rapidly through the retail chain Whole Foods Market, Ivy League university Yale, and fast-casual restaurant outlets Veggie Grill and, most recently, Oregon’s Next Level Burger.

More News

Postmates Now Delivers Impossible Burger for Free

Burger lovers in Los Angeles can now get a vegan Impossible Burger from Fatburger delivered in 30 minutes or less.
Read More »

Investigations Uncover Cannibalism at Turkey Farm

Undercover footage reveals birds eating other birds, widespread injury and disease, and squalid living conditions at one of the world's largest turkey producers.
Read More »

Indian Frozen Yogurt Chain Debuts Five Vegan Flavors

India-based Cocoberry—a Pinkberry-like chain—will introduce a line of vegan options in time for Christmas.
Read More »

Nearly Half of Americans Want to Ban Slaughterhouses

A new survey shows that 47 percent of adults in the United States support closing all slaughterhouses, while 69 percent identify animal agriculture as a top social issue worldwide.
Read More »

All-Vegan Next Level Burger Expands to CA Whole Foods

Following its Seattle expansion, the Oregon-based vegan burger chain will open in California next month.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »