News

Finland's Largest Dairy Brand Debuts Vegan Oat Milk

Dairy brand Valio launches a line of five oat-based yogurt flavors and vegan milk to keep up with consumer demand for plant-based options.

Finland’s largest dairy producer Valio will debut a vegan oat-based milk and yogurt line in Finland in February and across Sweden in the spring. The Oddlygood line—which is made with locally sourced Finnish oats—will include a plain and dark cocoa oat milk, and several yogurt flavors such as raspberry, mango, blueberry, vanilla, and strawberry. “Studies show that consumers want a wider range of good-tasting and local product options in the selection of plant-based products,” Valio Business Manager Anne Arponen said. “Consumers enjoy experimenting with plant-based products. The products are non-dairy, so they make a good option for vegans and [people with milk allergies]." Large dairy brands are increasingly turning to plant-based innovations to keep up with changing consumer habits, as evidenced by French dairy brand Danone’s recent $12.5 billion acquisition of WhiteWave Foods—the parent company of non-dairy brands Silk, So Delicious, Vega, and Alpro.

More News

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

Vegan Strong Race Car to Debut at Daytona 500

Professional race car driver Leilani Münter will kick off racing season in a new car outfitted with the vegan strong message.
Read More »

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic Ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »