News

Pret A Manger Installs Veggie-Only Fridges in UK Stores

The forward-thinking food company now has dedicated veg options on display in various stores as it tests new markets for all-vegetarian Pret locations.

This week, popular international chain Pret a Manger announced that it would install dedicated refrigerators (“veggie fridges”) for its vegetarian and vegan grab-and-go options across the UK for one month. In July of 2015, the company conducted a poll of 10,000 people to ascertain the interest of the public in more vegetarian and vegan options. While Pret found that a majority of responders (52 percent) wanted a veggie fridge in every store, the company decided to open an all-vegetarian location first (an item 44 percent of responders desired) as a challenge for chefs to develop a range of meat-free options. After opening a second UK location of the all-vegetarian Pret in the Shoreditch neighborhood in April, CEO Clive Schlee decided to give customers the veggie fridges they initially voted for. “Our chefs have expanded Pret’s veggie and vegan offering to such an extent that we can now honor the outcome of the original vote,” Schlee stated in a blog post. In addition to the veggie fridges, Pret will offer expanded monthly vegetarian and vegan chef’s specials, and run a campaign to entice meat-eaters to sample the new menu items. “Over half of the customers in our Veggie Pret shops are meat-eaters,” Schlee said, “and new [products] such as our Veggie Boxes—packed with ingredients like turmeric cauliflower and sweet potato falafels–are out-selling meaty options.” Schlee plans to use the veggie fridges as a metric to determine where the next all-vegetarian Pret location will open, and promised to keep them in operation all summer if customer feedback and sales demonstrate sufficient demand.

More News

Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
Read More »

Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
Read More »

Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
Read More »

Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
Read More »

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »