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Organic Milk Buyers Switched to Plant-Based in 2017

Supermarkets make more room for plant-based milks as dairy continues to plummet while almond- and soy-based dairy alternatives boom.

A recent feature in The Wall Street Journal analyzed the consumer shift away from organic animal milk and toward plant-based dairy alternatives. Writers Heather Haddon and Benjamin Parkin relied on data from market research firm Nielsen that found that in 2017, sales of organic milk had decreased by 2.5 percent—with all animal milk decreasing by 4.5 percent—marking the first time sales for the animal product decreased since 2013. In contrast, the data showed that 2017 sales of plant-based dairy alternatives, such as soy and almond, increased by 2.9 percent. George Siemon, the CEO of the country’s largest organic dairy cooperative Organic Valley, explained that while farmers produced an oversupply of organic milk, demand did not materialize last year. “The market slowed way down,” Siemon said. “There are signals I may have missed in hindsight.” In 2016, dairy farmers purged 43 million gallons of excess dairy—which increased last year by 86 percent to an all-time high stockpile of unsold milk products. Meanwhile, the plant-based milk industry continues to boom and is set to hit an estimated value of $35 billion by 2024.

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Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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