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Dubai's Popular Vegan Makeup Brand Lands in US

Luscious Cosmetics is now available in the States to bring a wide array of makeup products geared toward people of all colors.

Dubai-based vegan makeup brand Luscious Cosmetics recently expanded its distribution to the United States. Founder Mehrbano Sethi created the company in 2007 while attending college in Boston and formulated her line to match the diverse range of her friends’ skin tones. “Luscious Cosmetics brings a multicultural, truly international perspective to beauty,” Sethi told media outlet Popsugar. “We have been vegan and cruelty-free since we launched, before it was trendy to do so.” According to Sethi, Luscious Cosmetics is inspired by a “Southeast Asia meets Hollywood” aesthetic and is built to withstand humidity and heat. Earlier this summer, vegan makeup brand Mented Cosmetics debuted a nail polish line in three tones with the mission of helping people of color achieve the “nude” look.

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LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
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Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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