News

Consumers Prefer Plant-Based Bowls to Meat Meals

A new report reveals that consumers are increasingly choosing plant-based bowls in restaurants and when shopping for frozen meals.

In a report that will be published in the October 2017 Consumer Reports Magazine, Market research firm Consumer Reports explored the trend of bowls and found that plant-based options are preferred. To gather data regarding the trend, Consumer Reports presented professional tasters with a selection of 26 bowls—some of which bore a vegan or vegetarian label. Those that contained meat products were described as “gristly” or “dry and chewy” by testers, while the vegan and vegetarian bowls—including Amy’s Light & Lean Quinoa & Black Beans with Butternut Squash & Chard and Luvo Planted Power Bowl Great Karma Coconut Curry—were the favorites. “Meat is increasingly becoming a side dish or a condiment in meals,” dietitian Amy Keating explained, “rather than the main event.” According to Keating, frozen bowls—especially those packed with grains and vegetables—provided the balanced nutrition modern consumers are seeking when they shop for meals with cleaner labels. Last year, market insight company GlobalData found that 70 percent of the world’s population is either reducing their meat intake or removing animal products altogether in favor of plant-based alternatives.

Photo courtesy of Beyond Meat

More News

All-Vegan Next Level Burger Expands to CA Whole Foods

On the heels of its Seattle expansion, the Oregon-based vegan burger chain lands in California next month.
Read More »

Trump Lifts Ban on Elephant-Trophy Hunting

Trophy hunters may now kill the endangered animals in Zambia and Zimbabwe, a move that has stirred widespread anger among animal-rights groups.
Read More »

Horrific Abuse Uncovered at Family Dairy Farm

An undercover investigation found calves living in filthy sheds with deceased others and dairy cows severely neglected at a family-owned dairy farm in Florida.
Read More »

New York Magazine Creates Vegan Encyclopedia

The publication compiled an A to V encyclopedia of everything vegan from restaurants to people and more.
Read More »

Vegan Feast to Benefit Earthquake Relief in Mexico

This Thanksgiving, Los Angeles vegan eatery Gracias Madre is raising money to help rebuild destroyed homes in Oaxaca, Mexico.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »