News

Hampton Creek Ready to Debut "Just Scramble"

The food technology's newest vegan egg product—which uses innovative mung bean-based ingredient "Jack"—gets a historic thumbs-up from the FDA ahead of launch.

Food technology company Hampton Creek will debut its newest product, vegan egg replacer Just Scramble, in the coming months. The proprietary ingredient—referred to as “Jack”—that gives this new product distinct, egg-like characteristics is made from a mung bean protein isolate. Earlier this week, the Food and Drug Administration (FDA) sent Hampton Creek a “No Questions” notification in regard to Jack after accepting its self-submitted “Generally Regarded as Safe” (GRAS) report compiled in 2016 by scientists at three universities. This action is a milestone as it marks only the seventh time that the FDA has acknowledged a plant protein isolate as GRAS since 1998. “Jack, which our research and culinary teams also refer to as ‘magic bean,’ has been in the food system for thousands of years,” Hampton Creek spokesperson Andrew Noyes said. “It’s the base ingredient for our forthcoming Just Scramble product, an egg substitute that contains 20 percent more protein than a chicken egg with zero cholesterol.” Hampton Creek plans to use the newly FDA-approved Jack to formulate future products and/or license the ingredient to other companies for use in making foods such as vegan butter and ice cream. The company has test launched Just Scramble at the University of San Francisco. Hampton Creek’s retail team is currently working with Target to restock 20 products the retailer removed from its shelves in June after learning about safety allegations through fraudulent letters currently being uncovered during an ongoing investigation.

More News

POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
Read More »

New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
Read More »

Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
Read More »

Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul has created an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
Read More »

NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »