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Applebee's and IHOPs Close Due to Lack of Millennials

Traditional chains that fail to address shifting consumer tastes—particularly toward plant-based options—are forced to shutter while those that adapt, such as TGI Fridays, continue to thrive.

Restaurant group Dine Brands Global recently announced that it would close several locations of two of its restaurant brands due to their inability to attract millennial consumers. The group plans to close 60 to 80 locations of Applebee’s and 30 to 40 locations of International House of Pancakes (IHOP) this year. “So many of these brands are going to have a really hard time because the core of what they stand for is going to be hard to redefine,” Ted Nelson, CEO of consulting firm Mechanica, told media outlet Ad Week. “Reinvention is the key.” In a bid to attract millennial consumers—who are the driving demographic behind the boom in the North American vegan population—competing chain TGI Fridays added the vegan Beyond Burger to 465 locations last year, and continues to draw new customers by joining the Meatless Monday campaign to promote its new plant-based options.

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'50s Style Vegan Diner Opens in Michigan

Former Detroit-area food truck Shimmy Shack's new retro diner will serve Coney dogs, burgers, and shakes, and host birthday parties, gift-basket making events, and vegan vintage clothing pop-ups.
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Vegan Chicken Nugget Startup Raises $1 Million

Seattle Food Tech plans to debut its plant-based chicken nugget replicas at school cafeterias by the end of 2018.
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Impossible Foods Makes First International Debut

The plant-based burger joins competitor Beyond Meat in Hong Kong—where it will be transformed into Impossible Bao, Impossible Hot Pockets, and Impossible Thai Burgers by world-renowned chefs.
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Vegan Girl Scout Thin Mint Chickpea Snacks Debut in June

Biena Snacks partnered with female-empowerment organization to create its iconic cookie flavor in chickpea-snack form—which can also be eaten frozen.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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