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Macadamia-Based Vegan Milk Hits Walmart This Winter

Milkademia is expanding to the big-box retailer to sell cow-free beverages to a larger consumer base.

In a recent interview with media outlet Quartz, vegan milk company Milkadamia CEO Jim Richards revealed that his flagship macadamia nut-based milk will debut at Walmart in January. The company takes a creative approach in its marketing of vegan milk by tapping into sarcastic cliches that surround the “clean eating” movement. Richards markets Milkademia’s products as being sourced from “free-range trees,” explaining that the macadamia-nut trees Milkadamia uses are not linked to irrigation systems—which often deplete aquifers. The company also advertises its vegan milk as a replacement for dairy, stating that “milk is moot.” Milkademia debuted two years ago, and its four flavors—Original, Unsweetened, Unsweetened Vanilla, and Latte Da—are currently available at 5,000 retail outlets, including nationwide independent grocers and Amazon.com.

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Pro Skater Launches Vegan Converse Line

Kenny Anderson becomes the vegan voice within the Converse brand after the launch of new animal-free skating shoes.
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Hormel CEO Shifts Focus to Non-Meat Brands

James Snee says the brand behind SPAM plans to evolve in the plant-based direction.
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Former Dairy Brand Debuts Vegan Aquafaba Egg Replacer

New York-based Elmhurst launches new vegan products such as a packaged, easy-to-use egg replacer made from bean brine.
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Vegan Yoga Guru Stars in New Reality Series

Koya Webb will teach principles of nonviolence through veganism during the six-week docu-drama Yoga Girls.
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James Cameron Invests in Vegan Protein Facility

The famed filmmaker is helping the shift toward plant-based protein by funding the world's largest organic pea protein-processing facility.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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