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Macadamia-Based Vegan Milk Hits Walmart This Winter

Milkademia is expanding to the big-box retailer to sell cow-free beverages to a larger consumer base.

In a recent interview with media outlet Quartz, vegan milk company Milkadamia CEO Jim Richards revealed that his flagship macadamia nut-based milk will debut at Walmart in January. The company takes a creative approach in its marketing of vegan milk by tapping into sarcastic cliches that surround the “clean eating” movement. Richards markets Milkademia’s products as being sourced from “free-range trees,” explaining that the macadamia-nut trees Milkadamia uses are not linked to irrigation systems—which often deplete aquifers. The company also advertises its vegan milk as a replacement for dairy, stating that “milk is moot.” Milkademia debuted two years ago, and its four flavors—Original, Unsweetened, Unsweetened Vanilla, and Latte Da—are currently available at 5,000 retail outlets, including nationwide independent grocers and Amazon.com.

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James Cameron Invests in Vegan Protein Facility

The famed filmmaker is helping the shift toward plant-based protein by funding the world's largest organic pea protein-processing facility.
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Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
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Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
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Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
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Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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