News

Impossible Foods to Replace All Food Animals by 2035

On the heels of its widespread success with plant-based Impossible Burger, the food technology company aims to remove all animals from agriculture in the coming years.

Plant-based food technology company Impossible Foods revealed this month its intention to replace all farmed animals with plant-based food products in coming years. In 2016, Impossible Foods debuted its premier product—the vegan Impossible Burger, which mimics the taste and texture of beef due to a plant-based protein called “heme.” “We’re not a burger company,” company chief communications officer Rachel Konrad said. “We’re a tech platform for food. Our first product was ‘proof of concept.’ We can have second, or tenth, products after that.” During a recent press briefing, company CEO Patrick Brown said that he plans to follow the success of the Impossible Burger with new product launches that aim to replace chicken, lamb, pork, milk, cheese, eggs, and, eventually, fish. “We want to completely replace animals as a food production technology by 2035,” Brown said. “We are working on producing all foods that we get from animals.” The company increased production of the Impossible Burger last month at a new facility in Oakland and plans to reach 1,000 points of distribution by the end of the year—eventually landing at grocery stores along competing brand Beyond Meat’s plant-based Beyond Burger.

More News

Luxury Hotel Adds Vegan Butchers’ Meats to Menus

The Herbivorous Butcher's vegan meats are now available at luxe Loews Minneapolis Hotel as part of the chain's new Flavor by Loews Hotels initiative.
Read More »

Miyoko's Debuts Philadelphia-Style Vegan Cream Cheese

The vegan cheese company is expanding its product line thanks to a new state-of-the-art factory.
Read More »

Vegan Ground Beef Expands to 600 Stores in Denmark

Dansk Supermarked—the country's largest retailer—has made the Danish version of Beyond Burger available to 1.5 million shoppers.
Read More »

Vice News Likens Dairy Farm to The Handmaid's Tale

A Michigan dairy farmer forcibly impregnates cows with embryos of elite cows to create genetically superior animals, unlike the dystopian storyline of Hulu original The Handmaid's Tale.
Read More »

Indian Startup Debuts Vegan Mutton

Good Dot has developed a vegan replacement for mutton—India's second most-consumed meat—in an effort to fight the country's increased meat consumption.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »