World’s First Hologram Theater Will Be All Vegan

The world’s first hologram theater is set to debut this October on historic Hollywood Boulevard in Los Angeles. The theater was created by visual innovation firm FilmOn’s Hologram USA Networks Inc.—the group responsible for creating famed holographic performances by Tupac Shakur and Michael Jackson—and will work with Los Angeles-based plant-based superfood eatery Alchemy Café to create a vegan and gluten-free snack selection. The concession stand will feature Alchemy’s CBD oil—a non-psychoactive substance derived from cannabis—which will be infused in snacks such as vegan chocolate milkshakes and organic “kettle corn” popcorn. “At Hologram USA, we are re-imagining entertainment—bringing beloved superstars back to perform and providing unbelievable spectacles for our audiences,” Hologram USA CEO Alki David, himself a vegan for 12 years, said. “It’s only natural we should reinvent the theater snack bar as well.” The hologram theater will open with performances such as Billie Holiday Alive!, stand-up acts by comedians Michael Blackson, Lachlan Patterson, and Jon Lovitz, Ray J and Kato’s Sexy Hollywood Freak Show, and Hologram Fight Club—which features a mixed martial arts fight performed as a tribute to two late athletes (teased as a “kung fu master” and “the best boxer of all time”). The Hollywood Boulevard theater is the first in a planned nationwide roll-out of 150 locations, the next of which will hit Chicago later in October.