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New Nike Commercial Promotes Plant-Based Diet

NBA player Kyrie Irving credits his plant-based diet for his phenomenal dribbling skills in a new Nike advertisement.

Professional basketball player Kyrie Irving of top Eastern Conference team Boston Celtics promoted a plant-based diet in a new Nike commercial. The advertisement featured a number of athletes and focused on Irving, who dribbled a ball with background music provided by the Boston Philharmonic. During the closing scene of the one-minute commercial, football player Rob Gronkowski of the New England Patriots asked Irving how he dribbled so fast. “Simple,” Irving responded. “Plant-based diet.” While the shoe line promoted in the commercial is not vegan, Irving—an early contender for the coveted MVP title in 2018—has praised his newly adopted plant-based diet in recent months. “I mean,” Irving told sports media outlet Bleacher Report in November, “I'm not eating a whole bunch of animals anymore. Once you become awake, you don't see that stuff anymore.” A growing number of professional athletes—including fellow professional basketball players Damian Lillard, Jahlil Okafor, Wilson Chandler, and JaVale McGee—have adopted a plant-based diet to boost their performance and longevity on the court.

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Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
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Danone Shuts Down its Milk Business in India

The French company—which recently acquired plant-based brands Silk, So Delicious, and Vega—discontinued its non-profitable dairy line in India to focus on more nutritional products.
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Will Algae Be the Hottest New Plant-Based Protein?

San Diego scientists believe a strain of wild algae will be a sustainable way to feed plant-based protein to the growing global population.
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Miyoko's Kitchen Debuts Three Vegan Pub Cheeses

The artisanal vegan cheese brand is stepping into the new year with new packaging and a line of new flavors.
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Ben & Jerry's Debuts Two New Vegan Ice Cream Flavors

Non-dairy pints now comprise 20 percent of the iconic ice cream brand's products thanks to the addition of two vegan versions of fan-favorite flavors.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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