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Babe Star Dispels Humane Meat Myth in Super Bowl Ad

The new commercial features actor James Cromwell as a priest that will not absolve the inventor of the term humane slaughter, as there is no right way to do the wrong thing.

A new Super Bowl commercial—created by animal-rights organization People for the Ethical Treatment of Animals (PETA)—debuted this week to dispel the myth of humane animal slaughter. The commercial (titled “Redemption”) features a meat industry marketing representative—who said he created the marketing idea of “free-range,” “cage-free,” and “humane” meat—who visits a confessional booth at a church. The priest—played by vegan actor James Cromwell—listens to the man confess and decides that there is nothing that he could do to absolve him of his sin of “lying to the whole world.” The man admits that terms that refer to the humane treatment and slaughter of animals are widely used but that producing animal products in this way is not possible to sustain demand. “No Hail Mary can absolve someone for duping consumers into feeling good about buying 'humane' meat, a myth exploded by countless undercover exposés inside the businesses that produce it," PETA Senior Vice President Lisa Lange said. "PETA's Super Bowl spot encourages meat-eaters to seek redemption by choosing only truly humane meals: vegan wings, vegan hamburgers—vegan everything.”

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Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

The iconic ice cream brand is scooping its dairy-free flavors in Washington DC, New York, Los Angeles, San Francisco, and beyond.
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Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
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Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
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Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
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Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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