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Babe Star Dispels Humane Meat Myth in Super Bowl Ad

The new commercial features actor James Cromwell as a priest that will not absolve the inventor of the term humane slaughter, as there is no right way to do the wrong thing.

A new Super Bowl commercial—created by animal-rights organization People for the Ethical Treatment of Animals (PETA)—debuted this week to dispel the myth of humane animal slaughter. The commercial (titled “Redemption”) features a meat industry marketing representative—who said he created the marketing idea of “free-range,” “cage-free,” and “humane” meat—who visits a confessional booth at a church. The priest—played by vegan actor James Cromwell—listens to the man confess and decides that there is nothing that he could do to absolve him of his sin of “lying to the whole world.” The man admits that terms that refer to the humane treatment and slaughter of animals are widely used but that producing animal products in this way is not possible to sustain demand. “No Hail Mary can absolve someone for duping consumers into feeling good about buying 'humane' meat, a myth exploded by countless undercover exposés inside the businesses that produce it," PETA Senior Vice President Lisa Lange said. "PETA's Super Bowl spot encourages meat-eaters to seek redemption by choosing only truly humane meals: vegan wings, vegan hamburgers—vegan everything.”

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POC-Owned Vegan Lipstick Brand Debuts at Target

Vegan Bawse Lady red lipstick, and other hues aimed at women of all skin tones, will be available at 100 Target stores by May.
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New Bleeding Vegan Burger Debuts at Costco

California company Don Lee Farms enters the veggie burger 2.0 game with its organic and raw plant-based patty that bleeds beet juice—now available at Costco, with Walmart, Whole Foods Market, and Smart & Final to follow.
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Craft Brewery Modern Times Opens Vegan Lounge

The brewery's vegan founder Jacob McKean is adding plant-based fare to all tasting room locations.
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Kat Von D Honors Drag Queen Divine with New Makeup Line

The vegan makeup mogul creates an eyeshadow palette and lipstick to celebrate the life of the legendary drag queen and promote self-expression, artistry, and positivity.
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NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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