Vegan Brand Combats Photoshopped Beauty Standards

Hair-color company oVertone Haircare has released a video to advocate against the routine practice of digitally altering the appearance of models.

Denver-based vegan hair company oVertone Haircare recently released a promotional clip made to dispel the unrealistic standards created by the practice of digitally altering images in the beauty industry. The 20-second clip features a model being prepared for a photoshoot who is fitted with a wig that begins to change color—an allusion to digital manipulation of images in advertising. Maegan Scarlett and Liora Dudar founded the company in 2014 with the mission of creating ethically manufactured hair products that promote more inclusive beauty standards. "One of the core values we practice as a company is honesty,” Dudar said. “When Maegan and I started oVertone, we decided early on that showcasing real users, real people, in unaltered imagery was the right path for us. It's not fair for consumers to be presented with unrealistic, unattainable depictions of body image or product efficacy. We simply didn't want to be a part of that." The company creates highly pigmented vegan conditioners—in hues such as purple, blue, silver, and rose gold, available in three intensities (pastel, vibrant, and extreme)—that deposit color without damaging hair. "oVertone was created to make people feel good about their hair color, and to feel good in their own skin," Scarlett said. "Airbrushing away the very things that make people unique would be in direct opposition of that message."

Photo courtesy of @rosedurr

More News

Kraft Heinz Looks to Invest in Plant-Based Startups

The food corporation launches incubator Springboard Brands to support new companies creating foods of the future.
Read More »

Toronto's Vegan Bake-Off Crowns Best Plant-Based Bakers

Dessert lovers devoured cakes, brownies, and macarons in an effort to crown the city's best vegan bakers.
Read More »

MLB Ballparks Nationwide Debut New Vegan Options

This season, baseball fans can snack on vegan nachos, Impossible Burgers, cauliflower cheesesteaks, and more at stadiums across the country.
Read More »

Daiya Debuts Line of Vegan Ice Cream Bars

The vegan brand expands its product line to include ice cream, burritos, new yogurt options, and cheese sticks.
Read More »

Cory Booker Dishes on Whole Food Plant-Based Journey

The outspoken vegan New Jersey Senator takes to social media to encourage his fans to be kind to themselves and others.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »