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Applebee's and IHOPs Close Due to Lack of Millennials

Traditional chains that fail to address shifting consumer tastes—particularly toward plant-based options—are forced to shutter while those that adapt, such as TGI Fridays, continue to thrive.

Restaurant group Dine Brands Global recently announced that it would close several locations of two of its restaurant brands due to their inability to attract millennial consumers. The group plans to close 60 to 80 locations of Applebee’s and 30 to 40 locations of International House of Pancakes (IHOP) this year. “So many of these brands are going to have a really hard time because the core of what they stand for is going to be hard to redefine,” Ted Nelson, CEO of consulting firm Mechanica, told media outlet Ad Week. “Reinvention is the key.” In a bid to attract millennial consumers—who are the driving demographic behind the boom in the North American vegan population—competing chain TGI Fridays added the vegan Beyond Burger to 465 locations last year, and continues to draw new customers by joining the Meatless Monday campaign to promote its new plant-based options.

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Kroger Launches Vegan Recipe Contest

Food Network chef Ellie Krieger will choose the winning recipe, and prizes include $1,000 cash, a Vitamix, and more.
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Vegan Shoe Brand MINK Sells 10,000 Pairs in 2018

Sales of the brand's vegan Louboutin-style shoes increased dramatically since 2006, and it now caters to celebrity clients such as Miley Cyrus.
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Global Pizza Chain Adds Vegan Cheese to US Locations

International pizza chain Piola now features Follow Your Heart's vegan cheese at 10 locations across Texas, Florida, North Carolina, and Virginia.
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DIY Asian Bowl Chain Adds Vegan Meat to Menu

Wok Box in Canada sees opportunity to grow a new customer base with plant-based protein options.
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Kat Von D Plans to Throw a Big Fat Vegan Wedding

The pregnant makeup mogul will throw a vegan wedding bash where guests will receive a custom-made Kat Von D Beauty lipstick.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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